Guillaume Seignac The Awakening of Psyche painting

Guillaume Seignac The Awakening of Psyche painting
Eric Wallis Roman Girl painting
The tobacco maker followed up with a second campaign that appealed to women's new-found sense of independence. This time, the company convinced 10 debutantes to smoke in the Easter Day parade, calling its cigarettes "torches of freedom." By the 1930s smoking rates among women tripled. Over the next 20 years, cigarettes were romanticized in song, movies and television. Advertisements featuring glamorous celebrities like Rita Hayworth and Joan Crawford started appearing in print. Freedom to SmokeBy the 1960s, when the second wave of the women's movement had kicked into gear, one in three American women were lighting up. It was during this era when Virginia Slims, the first cigarette made just for women, was introduced with the slogan "You've Come a Long Way, Baby." Like in the 1920s, this campaign championed images of thinness and independence for women who smoked.